![]() ![]() Today, up to 75% of revenue comes from employers and recruiters. The end-user experience goes down as the number of InMail from sales reps, recruiters and marketing campaigns goes up. In the early days of LinkedIn, its ability to generate significant enterprise revenue was a core differentiator compared to other social networks which have limited forms of monetization beyond standard ad units.īut in the same way that the consumerization of enterprise technology has given individuals more freedom, choice and control over the tools they use at work, LinkedIn’s loyalty to recruiters comes at the cost of a better end-user experience. To truly understand how professional networking sites like LinkedIn work, examine how they make money. What’s Broke & New Opportunities to Displace LinkedIn Highly monetizable beyond traditional ads: ability to charge consumers (jobseekers) and businesses (sales, recruiting, marketing) for premium features and services.Strong, enduring network effects: steady stream of students who enter the workforce each year, job hopping and career changes increase engagement.Long before YouTube, Facebook, Instagram, there was LinkedIn. LinkedIn started as the first social network for working aged adults and scaled into an enduring platform that has outlived its consumer social peers (Friendster, Myspace). LinkedIn: First to Market with Enduring Network Effects SaaS companies emerge as the new leaders of professional networks.What’s broke? 75% of LinkedIn revenue comes from recruiters.LinkedIn: first to market with enduring network effects.Today, we’re seeing an “unbundling of LinkedIn” with a whole ecosystem of programs, services and technologies to better serve the 500 million+ professionals across different geographies, sectors, interests. If the new American Dream is defined by “creative expression, online influence, and extreme optionality” over linear moves up the corporate ladder, then LinkedIn is enough to make any Millennial or Gen Z jobseeker cringe. Resumes, career fairs, networking events, professional organizations… LinkedIn, now in its 16th year, was built for a different era where professional ability was confined to a resume and recruiters served as gatekeepers between professionals and hiring managers. ![]()
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